Preheat oven to 350°
Grease and flour 2 bread pans
Combine flour, cinnamon, baking soda and salt into a large bowl
Combine sugar, pumpkin, eggs, vegetable oil and apple juice (or water) in a mixer bowl until just blended
Add pumpkin mixture to flour until just moist
Fold in the chopped apples
Spoon batter into prepared loaf pans
Bake 65-70 minutes or until toothpick comes out clean when inserted in the center